Skip to Content


Lemonade Insurance Biometric Privacy Violations – Class Action Investigation

July 21, 2021 by  

Ahdoot Wolfson is investigating a potential class action lawsuit against insurance provider Lemonade Inc. for reported violations of illinois’ biometric privacy law, called the Illinois Biometric Information Privacy Act (“BIPA”). 

Lemonade is a New York City-based insurance company that sells renters’, homeowners’, pet, term life, and other insurance products. According to reports, Lemonade requires insureds to submit video messages in connection with filing insurance claims. Unbeknownst to its customers who submit videos, Lemonade reportedly collects facial recognition (or “biometric”) data from those videos. This data collection is carried out without the consent of the insureds. 

The Illinois BIPA requires informed consent and certain disclosures before collecting, storing, or using biometric information. Lemonade’s collection of facial and other data from the videos its insureds submit without consent may violate the Illinois BIPA.

If you are a Lemonade customer and have submitted a video in connection with making an insurance claim, please contact us by filling out the form below, and one of the attorneys at Ahdoot Wolfson promptly will contact you.

Lemonade BIPA