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Novant Health – Health Information Disclosure – Class Action Investigation

September 21, 2022 by  

Ahdoot Wolfson is investigating a potential class action lawsuit against Novant Health based upon reports that it shares highly sensitive patient and potential patient medical information directly with Meta (formerly Facebook) without authorization. 

The unauthorized data sharing occurs as a result of Novant Health’s inclusion of the Facebook Tracking Pixel tool on its website. The Facebook Tracking Pixel tool is coding that uses “cookies” to track the activities of users on the Novant Health website, which can include specific searches for doctors by specialization, by medical conditions (e.g., HIV), and other searches that are keyed to other sensitive medical information. This and other highly sensitive and protected health information is collected as “identifiers” during website use and sent to Facebook.

Novant Health’s conduct in allowing the use of the Facebook Tracking Pixel tool to collect and transmit protected health information of current and potential patients may violate consumer protection and data privacy laws.

If you have used the Novant Health website as a potential or actual patient, you may be entitled to compensation. Please fill out the form below and our lawyers promptly will contact you.