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Amazon Virtual Try-On Facial Scans and Biometric Privacy Violations – Class Action Investigation

September 9, 2021 by  

Ahdoot Wolfson is investigating a potential class action lawsuit against Amazon for reported violations of illinois’ biometric privacy law, called the Illinois Biometric Information Privacy Act (“BIPA”). 

According to reports, Amazon captures the facial information of thousands of Illinois residents via its online “try-on” program that allows users to see how make-up and other products would appear on their faces. Reports indicate that Amazon captures and stores this facial information without users’ informed written consent.The Illinois BIPA requires informed consent and certain disclosures before collecting, storing, or using biometric information. Amazon’s collection of facial and other data without customer consent may violate the Illinois BIPA.

If you are an Amazon customer and used the “try on” feature in connection with buying make-up or other products, please contact us by filling out the form below, and one of the attorneys at Ahdoot Wolfson promptly will contact you.