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MemorialCare Long Beach Medical Center – Health Information Disclosure – Class Action Investigation

September 21, 2022 by  

Ahdoot Wolfson is investigating a potential class action lawsuit against California-based Memorial Care Long Beach Medical Center (“MemorialCare”) based upon reports that MemorialCare shares highly sensitive patient and potential patient medical information directly with Meta (formerly Facebook) without authorization. 

The unauthorized data sharing occurs as a result of MemorialCare’s inclusion of the Facebook Tracking Pixel tool on its website. The Facebook Tracking Pixel tool is coding that uses “cookies” to track the activities of users on the MemorialCare website, which can include specific searches for doctors by specialization, by medical conditions (e.g., HIV), and other searches that are keyed to other sensitive medical information. This and other highly sensitive and protected health information is collected as “identifiers” during website use and sent to Facebook.

MemorialCare’s conduct in allowing the use of the Facebook Tracking Pixel tool to collect and transmit protected health information of current and potential patients may violate consumer protection and data privacy laws, including the California Invasion of Privacy Act and California Confidentiality of Medical Information Act.

If you have used MemorialCare Long Beach Medical Center’s website as a potential or actual patient, you may be entitled to compensation. Please fill out the form below and our lawyers promptly will contact you.